Paid Search That Earns Its Budget Back
PPC and paid search is advertising bought by the click on platforms like Google Ads and Microsoft Advertising, placing your brand at the top of search results the moment someone is ready to buy. Pii Digital manages PPC for mid-market and enterprise brands that need qualified leads or sales now, run by strategists who understand the product behind the click.
What's included
Campaign strategy and account structure
Keyword research, campaign architecture and bidding strategy built around your actual sales funnel, not a template.
Search, Shopping and Display campaign management
Ongoing bid management, ad copy testing and budget allocation across Google and Microsoft platforms.
Landing page alignment
Pages built or optimised to match ad intent, so paid traffic doesn't land on a page written for someone else.
Conversion tracking and attribution setup
Proper tracking of leads, sales and revenue back to campaign and keyword, not just clicks.
Monthly reporting and optimisation
Transparent reporting on cost per lead or cost per acquisition, with budget shifted toward what's proven to convert.
How Pii Digital Does This Differently
Your PPC strategist works from the same brand and product data Pii Digital has built up over years of client work, so ad copy, landing pages and offers stay consistent instead of drifting apart the way they do when a media-buying agency operates from a separate account. Budget decisions get made with full visibility into what's happening across your other channels, not in isolation.
Frequently asked questions
How long before PPC campaigns start performing?
Most Google Ads accounts need two to four weeks to gather enough click and conversion data for the algorithm to optimise reliably, though search ads can generate traffic from day one. Pii Digital sets realistic milestones per account at kickoff rather than promising instant performance, and adjusts bidding and targeting as real data comes in.
Should we run PPC if we're already investing in SEO?
PPC and SEO solve different problems on different timelines: PPC buys immediate visibility and control over the message; SEO builds compounding, unpaid visibility over months. Most mid-market and enterprise brands run both, using PPC data on which keywords convert to sharpen the SEO content plan, since the two disciplines share the same audience research.
How much budget do we need for PPC to work?
Budget depends on competitiveness of your keywords, industry and target markets, and is set after a strategy session, not before one. Pii Digital builds a media plan against your actual growth targets and reports monthly on cost per lead or cost per acquisition against that plan, adjusting spend toward what is proven to convert.