An identity system built to survive being used by people who aren't designers
Brand identity and design is the visual and verbal system built from brand strategy — logo, colour, typography, tone of voice and application rules. It gives a brand a consistent, recognisable presence across every surface it appears on. Pii Digital designs identity systems for organisations that need a brand to work as hard on a tender as on a billboard.
What's included
Logo design and full identity suite
Including primary and secondary marks, lockups and usage rules for constrained spaces.
Colour system, typography and visual language
Chosen for legibility and reproduction across print, digital, signage and broadcast.
Tone-of-voice guidelines
So written communication sounds like one organisation, whether it's a tender response or a social post.
A comprehensive brand guideline document
The kind built for internal teams, external suppliers and public-sector procurement processes to actually follow.
Editable templates for common applications
Presentations, letterheads, email signatures, social assets — so day-to-day use doesn't drift from the system.
How Pii Digital Does This Differently
Most identity systems are designed once, delivered as a PDF, and never touched again by the agency that made them. Pii Digital has eighteen years of building websites, running campaigns and producing video content — that experience is what the identity gets stress-tested against before it ships, not just presented as a mood board. It's built to hold up on a landing page and a vehicle wrap alike.
Frequently asked questions
How is brand identity design different from a logo design project?
A logo is one component. Brand identity design covers the full system a logo sits inside — colour, typography, imagery style, tone of voice, and rules for applying all of it consistently across print, digital, signage and video. Organisations that commission a logo alone often end up with inconsistent execution once the brand reaches more than one team or supplier.
Can you redesign our identity without starting from zero on strategy?
Yes. If the underlying positioning and audience definition are sound, identity work can proceed directly from an audit of the existing brand and a design workshop, without a full strategy re-engagement. Where the strategy is unclear or outdated, we'll flag it, since design decisions made on shaky positioning tend to need revisiting later.
Do you design for both digital and print use from the start?
Yes — every identity system is built with digital and print application in mind from the first concept, including colour values that reproduce accurately in both, and layouts that scale from a business card to a billboard. This matters most for organisations running consistent campaigns across offline and online channels simultaneously.