Brand strategy that has to survive contact with a website, a campaign and an AI chatbot.
Pii Digital's Branding & Traditional service covers brand strategy, brand identity and design, brand implementation, and print and traditional advertising — developed alongside the agency's digital, AI and marketing work so the brand holds up consistently across every channel it's actually used in.
Brand Strategy
Positioning, messaging architecture and brand narrative for mid-market and enterprise organisations, built to guide every discipline that follows.
Brand Identity & Design
Logo, colour, typography and tone-of-voice systems designed to hold up consistently across print, digital, signage and broadcast.
Brand Implementation
Rollout of approved identity systems across signage, vehicles, uniforms, stationery and digital platforms, managed by one team.
Print & Traditional Advertising
Outdoor, press, transit, in-store and direct print advertising, planned alongside a brand's digital and strategic work.
Frequently asked questions
Does Pii Digital still do traditional advertising, or only digital?
Both — print and traditional advertising remain part of the offering alongside digital, particularly for clients whose audiences and procurement processes still rely on it.