Paid Social Campaigns Built From Real Brand Context, Not a Template
Paid social and online advertising is the paid promotion of a brand across social platforms and the open web — Meta, LinkedIn, TikTok, YouTube and programmatic display — targeted by audience rather than search intent. Pii Digital plans, builds and manages paid social campaigns for mid-market and enterprise brands that need reach or lead volume beyond what search alone delivers.
What's included
Platform strategy and audience targeting
Recommendations on which platforms deserve budget based on your audience, not on which platforms are trending.
Campaign setup and management
Meta, LinkedIn, TikTok and programmatic display campaigns built, launched and optimised against defined objectives.
Ad creative production
Static, video and carousel creative built for each platform's format and audience, not resized from another channel.
Retargeting and funnel campaigns
Structured campaigns that move a prospect from first impression to consideration to conversion, not one flat audience.
Performance reporting
Reach, engagement, cost per lead and cost per acquisition, reported against the objective each campaign was built for.
How Pii Digital Does This Differently
Paid social creative is briefed from the same brand guidelines, product positioning and past campaign performance Pii Digital has built up over years of client work, so ads look and sound like you rather than like generic platform-native content bought from a separate creative shop.
Frequently asked questions
Which paid social platform should our brand be on?
Platform choice depends on where your buyers actually are: LinkedIn for B2B and enterprise decision-makers, Meta for broad consumer reach and retargeting, TikTok for younger or awareness-stage audiences, programmatic display for scaled reach across the open web. Pii Digital recommends platforms based on your audience data and campaign objective, not on trend.
Can paid social actually drive conversions, not just awareness?
Paid social is typically strongest for awareness, consideration and retargeting rather than last-click conversion, since users are browsing rather than searching with intent. Pii Digital sets objectives — reach, engagement, leads or sales — per campaign and measures against that objective, using creative briefed from established brand context.
How important is creative quality versus targeting on paid social?
Creative is usually the single biggest lever on paid social performance, more than targeting or bidding, because feed and platform users scroll past generic ads within seconds. Pii Digital's paid social and design teams work from one brief, so ad creative is built for the platform and the audience rather than resized from another channel's assets.