Approach
Discover. Design. Build. Refine.
The same four stages whether the project is a website, an AI voice agent, a campaign or all three at once.
Pii Digital runs every project through four stages — Discover, Design, Build, Refine — regardless of discipline. A single discovery phase sets the brief for AI, design, development, marketing and brand work together, so multi-discipline projects share one set of assumptions instead of getting built separately and reconciled later.
The Four Stages
- 1
Discover
The brief, the audience, the constraints, the existing brand and technical context. This is the stage that usually gets skipped when you're briefing a stack of separate vendors; here it happens once.
- 2
Design
UX, brand and campaign direction proposed together, so the AI chatbot's tone matches the website's copy, which matches the ad creative.
- 3
Build
Development, AI systems, content and production run in parallel, all built to the same brief.
- 4
Refine
Measured against what Discovery defined as success, not a generic report template.
How Multi-Discipline Projects Actually Run
One project lead. One shared timeline across disciplines, run through Discovery, Design, Build and Refine rather than as separate sequential projects. Delivery runs on PRINCE2 and Agile methodology, with work tracked in Jira and GitHub — structured enough for public-sector and enterprise governance requirements, without adding unnecessary process to smaller ones.
Frequently asked questions
How is a multi-discipline project managed differently at Pii Digital?
One project lead and one discovery phase cover every discipline involved, rather than each vendor running its own separate process that has to be reconciled afterward.
What project management methodology does Pii Digital use?
A PRINCE2 and Agile hybrid, with work tracked in Jira and version-controlled in GitHub — structured enough to satisfy the governance and reporting requirements common in public-sector and enterprise procurement, without adding bureaucracy to smaller engagements.