Get Recommended Inside ChatGPT, Not Just Ranked on Google
Answer Engine Optimisation (AEO), also called Generative Engine Optimisation (GEO), is the practice of structuring a brand's website, content and data so AI systems like ChatGPT, Perplexity, Gemini and Google AI Overviews cite and recommend it directly in generated answers. Pii Digital builds this for organisations that need to be the named answer, not a buried link.
What's included
AI visibility audit
Full audit of how AI engines currently describe (or fail to describe) your brand, products and category.
Content restructuring
Into clear, citable, question-and-answer formats that large language models can extract and quote.
Technical implementation
Of schema markup, structured data and llms.txt-style machine-readable content.
Entity and authority building
Across the third-party sources AI models draw on, including directories, review platforms and press.
Ongoing monitoring
Of AI-generated answers about your brand and competitors, with monthly reporting on citation share.
How Pii Digital Does This Differently
AEO only works when the content, the technical build and the PR and authority-building sit under one strategy, because AI engines weigh all three together when deciding who to cite. Pii Digital has run content, technical SEO and PR programmes for years — that track record is what keeps a restructured page consistent with everything else published about the brand, instead of contradicting it.
Frequently asked questions
How is AEO different from traditional SEO?
Traditional SEO earns rankings on a results page you still have to click through. AEO earns a direct citation or recommendation inside an AI-generated answer, where there may be no click at all. Both rely on technical health and authority, but AEO also depends on content being structured so a language model can extract and quote it accurately.
Can you guarantee my brand will be cited by ChatGPT?
No agency can honestly guarantee a specific citation, because AI engines control their own retrieval and generation logic. What we can commit to is measurably improving your citation share against tracked queries and competitors over time, backed by monthly reporting so you can see the trend, not just take our word for it.
Do I need a separate strategy for AEO and normal SEO?
No, and building two competing strategies usually backfires. AEO builds on the same technical foundation, content quality and authority signals traditional SEO already needs. We run them together, as a single programme, so improvements to one strengthen the other instead of pulling your site in different directions.