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PII DIGITAL
2.2App Design & Development

Apps That Ship the Way They Were Designed

App design and development covers the design, engineering, and release of native (iOS, Android) or cross-platform mobile applications, including UX design, backend integration, and app store submission. Pii Digital builds apps for mid-market and enterprise brands, taking the app from concept to release.

What's included

UX research and app architecture

Defining user flows, screens, and edge cases before development starts.

Cross-platform and progressive web app development

Built on the same core stack (Vue.js, Node and C#) as your website, so mobile experiences share one codebase and one update cadence rather than forking into a separate mobile team.

Backend and API integration

Including authentication, payments, and connection to existing enterprise systems.

QA and device testing

Across the range of hardware and OS versions your users actually run.

App Store and Google Play submission

Including listing assets and compliance review.

How Pii Digital Does This Differently

Years of design and development experience means the interaction you approved in the prototype is the interaction your users get — not a simplified version because it was too costly to build as specified. It also means faster turnaround when the OS updates, the API changes, or the app needs a fast fix.

Frequently asked questions

Should we build a native app or a cross-platform app?

Pii Digital builds cross-platform and progressive web apps on the same Vue.js, Node and C# stack behind your website, which suits most enterprise use cases and simplifies ongoing maintenance. For apps that genuinely need native, device-specific functionality, we scope that separately and are upfront about it — we'd rather turn down a native build than deliver one outside our core strength.

Does Pii Digital handle App Store and Google Play submission?

Yes. Pii Digital manages submission to the Apple App Store and Google Play, including store listing copy, screenshots, compliance checks, and responses to reviewer queries. We also handle version updates and re-submissions after launch, so your team isn't left navigating store policy changes alone.

Why does it matter that design and development happen together?

Because the interface design and the code are handled with the same hands-on practice behind them, nothing gets lost translating a design file into a build.

Let's talk about your project.